If you use this trade show game idea, make sure it is accessible. You can then give them promotional giveaways or even coupons. Prospects can spin the wheel if they give you a business card. Not only are you getting something free, but you want to try and win big. If you give the opportunity to win small and big prizes, it turns into a competition. Making a game out of getting free stuff should incorporate some competition. The prize wheel could serve as the simplest and effective icebreakers all the event game ideas. Does this work? Yes, a prize wheel works because it is eye-catching and well known–and the lure of “free stuff” is addictive, and works across genders, generations and pocketbooks. Some companies integrate a prize wheel into their display area. The more people that can play at one time–the more buzz you will generate. If someone beats the high score, offer a prize and update the score.Īgain, the more social the game the better. More social gaming consoles like Nintendo’s Wii can create a buzz for attendees walking the trade show floor.Ĭhoose a fun game that will be universally appreciated by both genders, and keep track of the high score of that game. Attendees are likely to stop to see a booth with a lot of people and action. They might not be the best people to do business with, but they could help you attract people to your exhibit. There are a few people who may be at a conference because their boss told them to go and they are just looking for a fun time. A great way to measure your marketing efforts quantitatively. #Score.Īs some know, all tweets that include your specified hashtag gets its own folder in Twitter, where all of those tweets can be viewed in one place. The company would then tweet back notifying the attendee of the win. Next, they had attendees tweet at them using that hashtag (#companyxcontest), selecting one lucky user every hour the show floor was open to collect a prize. One customer of ours used a large flat screen to show all the latest tweets with specific hashtags on Twitter. Social media channels are limitless in their use for trade show visibility and gaming. It’s an opportunity for attendees to ask, “Hey, what’s that sticker you have that everyone is wearing?”Ĭan people see others associating themselves with your product or service? If you get enough people to play the game, you extend the visibility of your brand to various parts of the show. Of course, with the stickers also showcasing your logo, it’s huge brand visibility play. The contest requires attendees to find their match at the show and come back together to your exhibit to win a prize (this is worthy of a larger prize, like an iPad or $500 gift card). These stickers would be printed with a number, symbol, or the like, of which two of every variation of stickers would match. This game works by offering stickers for visitors to wear on the front of their clothing. ![]() One of the more unique ideas that we’ve seen is the Matching Contest. METRO MAKES IT EASY: When Metro Exhibits creates your booth, our promotional item specialist is available to work with you to present unique promotional ideas–plus, we’ll order and ship your items with your booth. ![]() Now that you understand the strategy behind trade show games, here are a few ideas for your next event. Trade show booth rentals are a great option for this reason- so that you can keep your brand image up to date without the added expense, or, for maximum impact that is exactly to your specifications, consider a custom trade show booth. This is why incorporating game ideas for trade shows could be a fantastic way to create some buzz (other than, of course, your trade show booth). You are attending a trade show to get people’s attention and get them excited about buying your products or services. Also, notice the keyword, “excited” in that last sentence. In a very real sense, most of us are hardwired to notice games and are excited to participate or watch–and more importantly, share their experience with others. Some of the best marketers know how powerful games can be at expos. You need ideas for games that will help your business stand out and get noticed at a convention, consumer show or trade show. The very best trade show games are those that are different and persistent.
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